THE ADDED VALUE OF THE OPERATIONAL PLAN
According to data from ELGO and FAO, Greece produces approximately 685,000 tons of raw cow’s milk annually, with a selling price of around €0.38 per liter in northern Greece.
The implementation of the Cowel Standard is expected to bring significant economic benefits to cow farmers. This assessment is based on the following:
- Enhanced Animal Productivity: The implementation of the CoWel standard correlates positively with an increase in animal productivity, reflecting improved animal welfare practices.
- Value Addition: Adoption of the CoWel standard leads to the production of high-quality final products in the market. Consequently, there is an associated increase in the price of milk produced by the dairy industry, resulting in added value for producers.
- Cost Reduction: The application of the Standard optimizes farm management practices, leading to a reduction in milk production costs for producers.
- Market Expansion: Meeting the growing trend of consumer awareness regarding animal welfare methods positions products produced under the CoWel standard favorably in the food market. This results in an increase in market share as consumers increasingly prefer products produced through animal-friendly methods.